Yeezy does it

The adidas Yeezy range is a collaborative streetwear project between adidas and the rapper and producer Kanye West, also known as 'Yeezy'. The first adidas Yeezy boost was released in 2015. Since then, the label has staked its claim as one of the most important fashion sneaker brands in the world, blurring the lines between running shoe styling and high-fashion fits. The Yeezy sneaker has built on the worldwide success of the adidas Ultra Boost and has a sleek, stealth-like design with primeknit uppers and white Boost soles. The Yeezy Boost has found itself at the top of the hyped-up sneaker list, selling out in minutes, making this shoe one of the freshest kicks to be seen wearing.